Develop a Video Advocacy Plan And Review Case Studies

The aim of this presentation is to share the key elements of our approach to developing a video advocacy strategy. The presentation will cover: advocacy goals; identifying and prioritizing audiences; developing a video distribution plan; finalizing key messages that should be in the video; choosing the best advocacy story and which voices are included in the video. Additionally, participants will evaluate the structure, style and length decisions, and evaluate group or organizational capacity to create an effective video at the given stage of the campaign. This session will also introduce examples of video advocacy strategies and have participants practice recognizing the various key components for developing an effective video advocacy strategy through case studies presented.