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Effective Strategies for Distribution
Each of the video strategies outlined below has its benefits and its disadvantages. Some reach wide audiences and help to raise general awareness about a particular issue, but may not reach key decision makers. Some strategies will reach policymakers or judges, but will require additional efforts to reach a broader public.
Remember that many successful campaigns incorporating video advocacy rely on multiple strategies used in a sequence in which one action builds on another. We encourage you to download and read the “Strategic Distribution” chapter of the Video For Change book for a more thorough discussion of distributing your advocacy video.
Please keep in mind that this is not an exhaustive list and is only intended to be a sample of options, and that these strategies are not mutually exclusive. Read and watch some examples of successful uses of these strategies by partners in our Case Studies section.
Examples of Strategic Distribution:
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Video evidence before a national court, regional body, or inter- |
Submitting video reports before |
Presenting focused, action-oriented video to government, corporate or civil society decision-maker. More » |
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Using video as a grassroots education and mobilizing tool for communities, and as an organizing tool for solidarity groups supporting your work. More » |
Video-blogging to build supporter engagement in a campaign. |
Social networks. More » |
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Producing a video public service announcement. More » |
Producing a video documentary to reach a broader public. More » |
Video as source for news broadcast, and as an archive for b-roll. More » |