Public Service Announcement

Producing a video public service announcement: A short 30 to 90 second message can be an effective tool in your campaign to mobilize a broad audience around an issue. Bear in mind that producing a PSA (public service announcement) will usually require you to collaborate with someone experienced in the field of commercials and publicity, and that it is a good idea to identify potential outlets for broadcast or for widespread distribution through a civil society network before you expend the resources to produce a PSA.