Using Video as a Mobilizing Tool

Using video as a grassroots education and mobilizing tool for communities, and as an organizing tool for solidarity groups supporting your work: With an appropriate distribution network and accompanying screening materials such as information packets, handbooks or manuals, many video formats can fit this advocacy purpose. But, you must think of this strategy separately and formulate your message according to the audience you are trying to motivate and inform. You must also develop guidelines and strategies for initiating discussions around the video. Remember that using video in this context works best when you are connected with existing grassroots networks through which to distribute.

Read more in the “Community Screenings” section of the “Strategic Distribution” chapter of our Video For Change book.