Video as Source for News Broadcasts

Video as source for news broadcast, and as an archive for b-roll: Your high quality unedited footage of a violation can at times be the only source of news or recording available to a larger public, or can provide a unique, otherwise inaccessible story. You may want to provide copies of your raw footage to local, national, regional and international broadcast outlets in a packaged format, showing the highlights, and providing background information as well as potential spokespeople. The feasibility of getting footage on local news will vary by your location.

However, note that getting footage on international news is usually very difficult. You may also choose to try and place raw footage on television as b-roll (visuals that accompany a story) to accompany related stories. Here you are less likely to see your advocacy intent and story retained in the final story.

Read the Providing Footage to Television News section of the “Strategic Distribution” chapter of our book Video for Change.