Share It.

This section will focus on editing and strategic distribution for your advocacy video.

Editing

Before you can distribute, you will likely need to edit your video. We will not discuss editing tools (for a good introduction to computer-based editing systems visit this page of MakeInternetTV) but do want to direct you to some materials we have which focus on editing effectively and ethically.

First, watch this video to get a sense of editing and distribution considerations:

We also encourage you to download and read the “Editing for Advocacy” chapter from our Video For Change book. The chapter begins: “Editing, or postproduction, is the process in which a film or video’s component parts—visuals, sound, word, music, and text—are woven together through storytelling and juxtaposition to create meaning.” It is also perhaps the most time consuming part of creating your video. If you are a first-time video maker you should definitely consider working with an experienced editor.

Strategic Distribution

The key to an effective video advocacy strategy is to have a clear sense of your goals and audience, and to choose the most appropriate strategy for your needs. Do not assume that the best audience for your video will be the largest – in some cases, it may make sense to target a smaller or more important audience, and ensure that the video you produce is persuasive. Many of the most successful campaigns incorporating video advocacy rely on multiple formats and audiences. Consider how you might use different video strategies in sequence, so the impact of one action builds on another. More »