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Video for Change: A Guide for Advocacy and Activism (2005/Pluto
Press, UK) is based on the work of WITNESS and other leading video
advocates worldwide. This book is a must-read for human rights,
environmental, and social justice organizations wanting to use video in
their work.
The book provides tips, a compelling range of case studies, and
easy-to-use exercises on the range of strategic, technical and ethical
issues involved in using video for advocacy, and can be used as a
comprehensive guide by both the first-time and more experienced
video-maker. Video For Change was edited by a collaborative of four
leading video activists including Sam Gregory (WITNESS), Gillian
Caldwell (former executive director of WITNESS), Thomas Harding (author
of "The Video Activist Handbook" and co-founder of Undercurrents UK) and Ronit Avni (Just Vision), and features chapters by WITNESS staff and other guest authors, including Katerina Cizek ("Seeing is Believing"), Joanna Duchesne and Sukanya Pillay, along with a preface by WITNESS co-founder Peter Gabriel.
The book is available below in English. Additionally, we have translations in French, Russian, Spanish, Arabic, and Burmese available for free download:
Printed editions are also available in Indonesian and Turkish (please email us if you are interested in these versions).
Outline and Downloadable files for Video For Change (2005)
Contents & Acknowledgements
Download the Contents & Acknowledgements:
 Video for Change_Contents Acknowledgements 94.77 Kb
Foreword by Peter Gabriel & Introduction
Download the Foreword and Introduction:
Video for Change_Foreword Introduction 106.23 Kb
Chapter 1: Using Video for Advocacy
Told through her experiences of using video to combat human
trafficking, former WITNESS Executive Director Gillian Caldwell looks at the
initial stages of decision-making when using video as part of a
campaign strategy. Issues raised include analyzing the fit of video
with key advocacy objectives and with existing work on the issue, and
identifying an advocate’s style and strengths. She also focuses on
defining an audience and tailoring a video to that audience in order to
persuade them around a specific set of advocacy goals. Audiences
discussed include communities, activists, legal decision-makers,
policymakers and powerbrokers, a global Internet audience, the general
public, and broadcast media.
Download Chapter 1: Video for Change_Video Advocacy 1.18 Mb
Chapter 2: Safety and Security
This chapter, written by filmmaker Katerina Cizek, is the first
guide to investigating the use of video in dangerous conditions. Meet
journalists, filmmakers, and human rights defenders who work
undercover, in war zones and in threatening environments, both at home
and abroad. Based on real-life stories, the chapter sheds light on
reducing risks and ensuring the safety of people filmed and others
involved. The chapter also navigates difficult ethical issues such as
protecting identities, going undercover, and securing full informed
consent. This chapter is divided into three basic sections:
Preparation, In the Field, and After Filming. It also features ‘Top Ten
Tips’ from veteran filmmakers and activists from around the world who
have taken great risks to tell important stories.
Download Chapter 2: Video for Change_Safety and Security 1.28 Mb
Chapter 3: Storytelling for Advocacy - Conceptualization and Preproduction
This chapter, also by Katerina Cizek, examines how to build solid
foundations for advocacy video, before the first frame of footage is
filmed and perhaps even before picking up a camera. Here, we discuss
how to develop the most powerful tool, the story, by examining ‘the
story’ itself and how to use it in advocacy contexts, as well as
different story models. We also emphasize the importance of character,
point of view, and genre, and address the need to clearly define an
audience. With these principles in place, we introduce the planning
process of pre-production, which charts how to turn a story idea into
concrete video by conducting research, creating a film outline, and
preparing a budget, call sheets, and shot-lists.
Download Chapter 3: Video for Change_Storytelling 707.76 Kb
Chapter 4: Video Production
This chapter, written by Joanna Duchesne, a TV producer and former
Amnesty International Audiovisual Coordinator, focuses on the technical
aspects of cameras and equipment, different types of shots, and tips on
how to film stable, well-composed, and compelling images. The chapter
guides the reader toward preparing his or her own video project, and
shows how to film sequences and interviews and develop characters using
extensive exercises.
Download Chapter 4: Video for Change_Production 1.35 Mb
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