The EU GPAI Code of Practice: Progress Made, But the Real Test Lies Ahead
The European Commission published the final version of the General Purpose AI Code of Practice on July 10th. The code, which providers of GPAI models will be signing on a voluntary basis, is responsible for establishing measures that providers can follow in order to achieve higher compliance with the AI Act’s rules for GPAI. While the AI Act rules will enter into application on August 2nd, 2025, the Commission has also established a 2 year grace period for models that are already on the market. At WITNESS, our priority has been to ensure the Code of Practice upholds transparency in a way that facilitates AI detection and content authenticity, preserves the information environment, and includes robust rights protections.