06 Feb Privacy-First Transparency: WITNESS Response to the First Draft EU AI Act Code of Practice
News and Events, Tech and Advocacy | dennesemaeWhen you interact with a chatbot, view a deepfake video, or encounter AI-generated content online, should you know about it? This question sits at the heart of one of the most consequential policy processes currently underway in Europe. Article 50 of the EU AI Act establishes that people must be made aware when they interact with AI systems, including realistic synthetic media. The decisions being made now will shape not just user awareness, but the very infrastructure of trust in digital content especially during a period of coordinated disinformation campaigns and what scholars have termed as worst case scenarios of “epistemic collapse or fracture”. Since November 2025, the European Commission has been convening experts from various stakeholder groups regarding Article 50 of the AI Act’s Code of Practice, specifically the Code of Practice on Transparency. The primary objective of this framework is to develop measures that will facilitate the identification of AI-generated or manipulated content, as well as enhance transparency for users and establish clear guidelines for deployers and developers of AI systems. This Code of Practice will shape how AI tools, from chatbots and generative media to emotion-recognition, biometric categorization and deepfake technologies, inform users when they are interacting