11 Nov WITNESS calls for stronger AI transparency rules and privacy protections in the US
News and Events, Tech and Advocacy | jessicaribeiroAs AI-generated and manipulated content becomes increasingly common online, knowing where digital content comes from and how it has been changed is becoming more important. But efforts to improve transparency must also protect people’s privacy and security. This is especially important for activists, journalists, and human rights defenders, whose work documenting and exposing human rights violations can put them at risk. WITNESS has been working with policymakers in the United States to advance legislation that helps people assess the origin and authenticity of digital content while safeguarding human rights. In California and New York, the organization has focused on strengthening rules around content provenance, AI disclosures, and personal data protection. California: Strengthening transparency and content provenance California has become a key center for AI regulation in the United States. WITNESS engages with lawmakers on proposals addressing AI transparency and content provenance, a form of ‘watermark’ showing where digital content comes from, how it was created, and whether it has been changed. On August 17, 2026, WITNESS submitted a statement of support for California’s SB 1000, the California AI Transparency Act, recommending changes to strengthen the bill. “We are focused on ensuring that provenance requirements are based on reliable technical standards