Tech and Advocacy

31 Jul The EU GPAI Code of Practice: Progress Made, But the Real Test Lies Ahead

News and Events, Tech and Advocacy | WITNESS

The European Commission published the final version of the General Purpose AI Code of Practice on July 10th. The code, which providers of GPAI models will be signing on a voluntary basis, is responsible for establishing measures that providers can follow in order to achieve higher compliance with the AI Act’s rules for GPAI. While the AI Act rules will enter into application on August 2nd, 2025, the Commission has also established a 2 year grace period for models that are already on the market. At WITNESS, our priority has been to ensure the Code of Practice upholds transparency in a way that facilitates AI detection and content authenticity, preserves the information environment, and includes robust rights protections. The published version of the CoP ended up covering three main subjects: (a) Transparency, (b) Copyright and (c) Safety and Security.  “The final version of the Code of Practice represents a welcome and more balanced version of the interests at stake than the previous drafts,” said Bruna Martins dos Santos, Policy and Advocacy Manager at WITNESS, “We continue to be concerned that the interests of the private sector were prioritised over civil society’s requests to strengthen fundamental rights protections. We look forward

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10 Jul New Global Benchmark Sets Standard for Truly Effective AI Detection in the Age of Deepfakes

News and Events, Tech and Advocacy | WITNESS

WITNESS launches TRIED Benchmark to promote the development of AI detection tools that support the preservation of truth and authenticity in the era of evolving synthetic media. WITNESS today announces the release of its new report, TRIED: Truly Innovative and Effective AI Detection Benchmark, a groundbreaking framework to evaluate and improve AI detection tools amid the rising threat of generative AI and deceptive synthetic media. Based on case submissions from WITNESS’ Deepfake Rapid Response Force’s (DRRF), the expertise of its AI detection specialists, as well as global consultations with journalists, fact-checkers and leading technologists, WITNESS endeavours to shape the AI detection space for effectiveness and innovation.  “We’re in the middle of great leaps in the realism of AI generation, with tools like Google’s Veo. However, detection tools for deceptive AI have not kept pace and are not in the hands of those who need them most. We must ensure that tools are built that meet the needs of those on the frontlines of truth globally,” said Sam Gregory, Executive Director at WITNESS, “low-quality or faulty detection that doesn’t work globally, and that is not easily explainable to the public, makes it easy to deny the real, and share AI falsehoods”

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02 Jul Join WITNESS in Geneva for the AI for Good Summit  

News and Events, Tech and Advocacy | WITNESS

Next week, from July 8th to 11th, WITNESS will be joining a group of experts and policymakers at the AI for Good Summit in Geneva, Switzerland. Organized by the International Telecommunications Union (ITU) in partnership with the Swiss Government and other 40 United Nations agencies stakeholders in the conversation, the summit is one of the main platforms – at the United Nations level – for dialogue and collaboration on Artificial Intelligence and its intersection with topics such as climate change, digital inclusion, as well as advancing the sustainable development goals.  As the Global Digital Compact and the 20 year review of the commitments from the World Summit on the Information Society set out the state for increased calls on digital cooperation and improved frameworks for Artificial Intelligence Governance, the summit arrives at an important inflection point and has the capacity to issue important calls to action on harnessing AI’s potential, addressing the harms stack and setting out relevant collective action for the coming 20 years.  WITNESS’ Technology Threats and Opportunities Team will be engaged in a series of sessions during the event, to which we would like to call your attention below. All of these panels will highlight the WITNESS’

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