Tech and Advocacy

22 May WITNESS Calls for Stronger AI Transparency Standards in the EU Code of Practice

News and Events, Tech and Advocacy | WITNESS

Over the last months, stakeholders all over Europe have been united around the goal of coming up with clearer rules for AI transparency and AI-generated or manipulated content. These efforts are part of the first Code of Practice (COP) under the EU Artificial Intelligence Act (AI Act),  the European Union’s landmark legislation regulating artificial intelligence. The COP aims to set rules for disclosures to users when they interact with AI systems, including realistic synthetic media. It is also an effort to turn the broader principles of the EU AI Act into more concrete guidance for companies and platforms. As part of this process, successive draft versions are released for review and feedback from civil society organizations, industry representatives, researchers, and other stakeholders. WITNESS has been a member of the working group created to discuss these incoming rules. While reviewing the second draft of the COP, the organization submitted recommendations to Working Groups One and Two, which are responsible for developing rules around AI-generated and manipulated content. These groups are discussing issues such as how generative AI providers should identify and detect AI systems, as well as how platforms and deployers should label deepfakes and certain AI-generated or manipulated text shared

READ MORE

21 May WITNESS Raises Concerns to Meta Oversight Board on Generative AI in Elections

News and Events, Tech and Advocacy | WITNESS

On 7 May 2026, WITNESS submitted a public comment to Meta’s Oversight Board, an independent body that reviews Meta’s content moderation decisions, in response to a case involving an AI-generated video of a prominent Hungarian politician posted ahead of Hungary’s recent elections. Although the Oversight Board is no longer reviewing this case as the video has since been removed, WITNESS submission provides valuable insights on the use of generative AI in the electoral contexts.   The case centered on an eight-second video appearing to depict Péter Magyar, now the Prime Minister of Hungary and then an opposition candidate, expressing frustration over the use of robocalls in political campaigns. Posted on Facebook in November 2025, when Magyar was still the country’s main opposition leader, the video appeared to be AI-generated and raised broader concerns about how synthetic media can shape electoral discourse and distort the information environment. The content circulated during the 2026 Hungarian elections highlighted the escalating challenge posed by synthetic media in high-stakes political contexts, where AI was used to amplify inflammatory narratives within an increasingly saturated information environment. By weaponizing geopolitical anxieties surrounding Russia’s invasion of Ukraine, political campaigns deployed AI-generated content to appeal to voters’ fears, including

READ MORE

10 Mar Meta Oversight Board Decision on AI-Generated Conflict Video Validates WITNESS’ Long-Standing Warnings, Now Meta Must Act

News and Events, Tech and Advocacy | WITNESS

Today, the Meta Oversight Board, which reviews Meta’s content moderation decisions and makes policy recommendations to Meta for Facebook and Instagram, published its decision concerning an AI-generated video purporting to show missile damage in Haifa during the June 2025 Israel-Iran war, widely shared across social media.  ​​”This decision could not come at a more urgent moment. As conflict continues across the region, the same systemic failures the Board identifies are playing out in real time, and Meta’s response to these recommendations will determine whether this ruling has any real impact,” said Mahsa Alimardani, Associate Director for Technology Threats and Opportunities at WITNESS. The Board has the power to overturn Meta’s decisions on individual content but can only make policy recommendations to the company, which it can choose to accept or reject. It has exercised both powers in this case: reversing Meta’s original decision to leave the content up without a High Risk AI label, and issued several recommendations aimed at strengthening how the platform handles AI-generated content. These include creating a new Community Standard for AI-generated content and improving labeling pathways for AI content during crises. The decision also directly cites WITNESS’ analysis of how internet blackouts during the Iran-Israel

READ MORE

02 Mar WITNESS Named Beneficiary of Proton Lifetime Charity Fundraiser

News and Events, Tech and Advocacy | WITNESS

WITNESS is thrilled and honored to announce we have been named as a beneficiary of the Proton Lifetime Charity Fundraiser organized by the Proton Foundation, the governing non-profit organization behind encrypted cloud storage Proton Drive. As a leader in privacy and security, we are delighted to have the generous support of the Proton community behind us – fueling our mission to protect truth and secure accountability. At WITNESS, we help people everywhere use video and technology to protect video evidence and ensure we can trust what we see in a world increasingly shaped by AI. For years, we’ve worked to prepare human rights defenders globally for the realities of AI and emerging technologies. While we aren’t new to this space, the landscape we work in and the challenges we face are ever-evolving and the stakes have never been higher. Our partnership with Proton will help ensure WITNESS can continue to meet current needs and prepare for what’s next. Thank you to the Proton Foundation for its generous support and partnership. Proton is built on the idea of a better internet where privacy is the default. You can learn more about the work of Proton and the Proton Foundation here.

READ MORE

18 Feb India’s Synthetic Media Rules Build Enforcement on the Wrong Foundation

News and Events, Tech and Advocacy | WITNESS

On 20 February 2026, India’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 come into force. The rules, notified by the Ministry of Electronics and Information Technology (MeitY) on 10 February, introduce India’s first regulations for synthetic media (referred to as “synthetically generated information” or SGI in the rules). They mandate labelling, provenance metadata, automated verification by platforms, and drastically shorten the time platforms have to remove flagged content. In November 2025, WITNESS submitted comments to MeitY on the draft rules after consulting with local civil society. We drew on nearly a decade of global research and advocacy on synthetic media, content provenance, and human rights. We made five specific recommendations. Some were partially adopted: the rules now apply only to audio and visual content (not all AI outputs), routine AI-assisted tasks like color correction, noise reduction, transcription, and formatting are explicitly excluded, and an impractical requirement to cover 10% of content with a visible label has been removed. These are genuine improvements, and we welcome the government’s responsiveness to civil society input. However, the final rules contain critical gaps that were not addressed, and introduce new provisions that were not part of the public consultation.

READ MORE

Top

Join our fight to fortify the truth and defend human rights.

Take me there

Support Our Work!