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WITNESS
Sam Gregory, Executive Director Sam Gregory is a human rights advocate and technologist fighting on the front lines against deepfakes and deceptive AI, and supporting human rights defenders to use video and technology in defense of truth and fact. He drives cutting-edge approaches to preserve trust, authenticity, and evidence in our increasingly complex digital landscape. A recognized authority on audiovisual communication and deception, and on the use of video and technology to advance human rights, he has testified before both the US House and Senate on AI and media transparency and is a TED speaker and frequent keynote speaker who outlines the necessary steps to fight back against malicious and deceptive AI. In 2025, Sam was the Gruber Distinguished Lecturer in International Justice at Yale Law School on “Fortifying Truth, Trust and Evidence in the Face of Artificial Intelligence and Emerging Technology.” Sam has over 25 years of global experience innovating and leading interventions at the intersections of video, technology, and human rights. As Executive Director of WITNESS, he spearheads our strategic plan to "Fortify the Truth," championing a global team supporting millions to use video and technology for human rights, and with a proactive focus on shaping and adapting
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