10 Jul New Global Benchmark Sets Standard for Truly Effective AI Detection in the Age of Deepfakes
News and Events, Tech and Advocacy | WITNESSWITNESS launches TRIED Benchmark to promote the development of AI detection tools that support the preservation of truth and authenticity in the era of evolving synthetic media. WITNESS today announces the release of its new report, TRIED: Truly Innovative and Effective AI Detection Benchmark, a groundbreaking framework to evaluate and improve AI detection tools amid the rising threat of generative AI and deceptive synthetic media. Based on case submissions from WITNESS’ Deepfake Rapid Response Force’s (DRRF), the expertise of its AI detection specialists, as well as global consultations with journalists, fact-checkers and leading technologists, WITNESS endeavours to shape the AI detection space for effectiveness and innovation. “We’re in the middle of great leaps in the realism of AI generation, with tools like Google’s Veo. However, detection tools for deceptive AI have not kept pace and are not in the hands of those who need them most. We must ensure that tools are built that meet the needs of those on the frontlines of truth globally,” said Sam Gregory, Executive Director at WITNESS, “low-quality or faulty detection that doesn’t work globally, and that is not easily explainable to the public, makes it easy to deny the real, and share AI falsehoods”